distracted driving

Nationwide embarked on a campaign for distracted driving awareness month in April. Leading the public relations efforts, I opted to using a two-pronged approach with media pitching to carry momentum through the entire month. Starting before April and releasing in March, we used some very mediable survey findings looking at consumer perception of how driving and our roadways have gotten more dangerous. Part of the survey asked if people support hands-free primary enforcement laws, and the overwhelming majority do. Following up later mid-month with the focus on a hands-free legislation angle.