ECONOMIC PRESSURES
The 2022 media landscape presented several opportunities to position Nationwide as a subject matter expert with key reporters/media outlets. There was increased interest from reporters in insurance protection commentary on topics like the economy, supply chain issues, and inflationary pressures on the insurance industry.
The big winners were monitoring the media cycle, identifying topics reporters were writing about, and developing storylines that tied Nationwide products/solutions/expertise/partnership announcements to those media topics. Being nimble with survey data release timing allowed us to take advantage of breaking news opportunities.
Total Results:
62 stories
821M impressions
100% favorable in tone
60% of stories feature high significance
Consumer Storyline Results:
36 stories
791M impressions
100% favorable in tone
42% of stories feature high significance
Earned Consumer Coverage
Fox Business | Inflation driving many Americans to curb insurance policies to save money, survey says
Forbes | Looming Recession Has Consumers On Edge. Here’s What They Are Most Worried About
MarketWatch | After the Fed’s third 75-basis-point rate hike this year, here’s how to protect your wallet and portfolio
ThinkAdvisor | Americans Feel Financially Unprepared to Weather a Recession
Yahoo! Finance | The Fed will hurt some Americans
Business Storyline Results:
26 stories
30M impressions
100% favorable in tone
85% of stories feature high significance
Earned BUSINESS Coverage
Independent Agent magazine | 3 Questions to Make Sure Your Client Is Ready for More Financial Uncertainty
Business Journal | Who is expecting a recession in 2023? Some prominent CEOs — and the list is growing
Columbus CEO | Small Businesses Expect a Recession, but Few are Prepared
Middle Market Growth | Nov. 7, 2022: Nationwide Survey Eyes Mid-Market Cost-Cutting Efforts