HOLIDAY DRIVING RISKS
Looking at a predictive analysis of Nationwide claims data, I put together a story about the increase of traffic and risky driving behaviors around the holiday season, predicting the most dangerous time to be on the roads in December. Taking a new approach providing pre-recorded video of Nationwide executives to TV stations.
Results:
49 Stories
76.75M Impressions
100% Favorable
100% High Significance
media
owned media:
Story | Holiday Hustle makes December 16 the Riskiest Day to Drive
earned media:
Columbus Dispatch | This Friday most dangerous day to drive, according to insurance claims data (Syndications: Yahoo, Newsbreak, InsuranceNewsNet)
WTOL Toledo | Dec. 16 is the most dangerous day of driving, Nationwide reports
CBS 17 Raleigh | Dec. 16 is the most dangerous travel day of the year, according to insurance company
Columbus Dispatch (print) | Data: This Friday is most dangerous day to drive